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This Way Up

Apparently AGI has arrived. We're all still working.
Sep 15, 2026

Apparently AGI has arrived. We're all still working.

Five of twelve. Read that before you expand.

This Way Up
This Way Up
"We tried Amazon. It didn't work."
Sep 08, 2026

"We tried Amazon. It didn't work."

The questions founders only ask us privately

This Way Up
This Way Up
Can your packaging survive a drop test?
Sep 04, 2026

Can your packaging survive a drop test?

Once your stock is in AWD, it's stuck

This Way Up
This Way Up
You're using AI like it's 2024
Sep 02, 2026

You're using AI like it's 2024

Your AI setup is two years out of date

This Way Up
This Way Up
An agency quoted them £100k
Aug 26, 2026

An agency quoted them £100k

The principle was right. The number wasn't.

This Way Up
This Way Up
UK sellers are getting it from both sides
Aug 24, 2026

UK sellers are getting it from both sides

Your Q4 costs just changed. Go and check.

This Way Up
This Way Up
What would you ask your boss if there were no consequences?
Aug 20, 2026

What would you ask your boss if there were no consequences?

The question we couldn't dodge

This Way Up
This Way Up
Amazon has 80 billion reasons to slow AI down
Aug 14, 2026

Amazon has 80 billion reasons to slow AI down

New series. Three headlines. One thing you should go and fix today.

This Way Up
This Way Up
TikTok did $64bn. Amazon did $716bn.
Aug 12, 2026

TikTok did $64bn. Amazon did $716bn.

Where should you actually be spending your time?

This Way Up
This Way Up
You became the bottleneck (nobody told you)
Aug 05, 2026

You became the bottleneck (nobody told you)

The bit nobody warns you about at £2m

This Way Up
This Way Up

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