2024 - An Inflection Year

Hi Friend!

Welcome to 2024!

2024 will be a massive inflection year. Why? Well, we’ve got some beans to spill: Key data indicators suggest that it’s possible 2024’s online sales revenue could match the records set during lockdown.

Record-Breaking Ascent

Always ambitious, we're charting a course to smash through the record revenues we achieved during lockdown for our brands this year. It's not just about revenue; our aim is to make this year even more profitable.

And the data is pointing this way. We are seeing growth across all digital platforms, including Ocado, Sainsbury’s, Tesco, and Waitrose. While general Amazon marketplace sales saw 18% year on year growth, proudly This Way Up managed brands averaged 44% growth on Amazon, and we delivered over £1million of new customer sales via the Citrus platform.

Cracking the Code

What’s the secret sauce? How did we outperform the market by 2.5 times? 

There is the talent and dedication of our team, and also a huge amount of data that we harness. Behind the scenes, we are using proprietary techniques that help us better understand what customers are looking for, and get a jump on your competitors. We can say we’ve developed a few things that are starting to give us a strategic (or more aptly, an unfair!) advantage.

These tools are still being perfected: we’re continuing to refine how data is analysed, and (ok, we’ll basically give it away) developing our own proprietary A.I. So buckle Up, this ship is taking off 🚀.

Let us know if you’d like to know more about this, we’re really excited about this year’s prospects!

Cheers!
Ali and Zamir

P.S. What do you think of our new look? From humble beginnings with just Ali and Zamir, we’ve grown to a team of over 26. We’re humbled that over 100 (one hundred! 🥹) founders trust us to advise and develop their brands’ digital marketplace strategy. Needless to say, we thought it’d be good to have a new look to go with the plans we have in our pipeline. Here’s to 2024 – New year, new look, and most importantly even more kick-a$$ results.