- This Way Up's - The Upside
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- Does Amazon play fair?
A viral video says Amazon “rigs the game” with its private label brands. Millions of views but plenty of missing context.
Here’s what’s really going on:
Amazon basics get prime placement → True. But so do Tesco Finest, Costco’s Kirkland, Aldi copycats. Every retailer plays this game.
“Secret seller data” → Nope. The juicy click and conversion stats live in Brand Analytics. Every seller can see them.
Margins that crush competitors → Sure, Amazon skips its own fees. So does every supermarket when they push their own label lines.
The kicker?
The creator cashes in with Amazon affiliate links while shouting “unfair!” 👏
That’s what we unpack in this week’s Upside: the myths, the reality, and why Amazon is still a channel worth betting on.
Catch you inside,
Ali & Zamir
P.S. Do you think private label is foul play or just retail 101? Comment on Youtube, we’re curious.