How Superfoodio Went from Snacks in Argentina to 650 Tesco Stores

What do a backpacking trip in South America and 650 Tesco stores have in common?
For Nirali and Jag, the founders of Superfoodio, the answer is: everything.

On last week’s episode of Upside, we sat down with them to unpack how a six-month trip sparked a food brand that’s now stocked nationwide in Co-op, Whole Foods, and Tesco.

It’s a story of vision, resilience, and grabbing every opportunity that comes your way.

Here’s what you’ll take away:

• How a corporate “pause” led to farming quinoa in Bolivia

• Why COVID wiped out 98% of their sales overnight (and how Amazon saved them)

• The invention of peanut butter buttons and cups - and why retailers love them

• How saying “yes” to unexpected opportunities helped them grow faster

If you’ve ever wondered how founders with zero food industry experience break into the biggest retailers, this episode is packed with lessons you can use.

Catch the full episode here 👇

🎧 Apple Podcasts:

🎧 Spotify:

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