The 2026 Predictions We’re Nervous About

Every January, everyone predicts the same thing.

“AI will change everything.”

Cool. But how, exactly? And more importantly, what does it actually mean for people selling on Amazon and marketplaces?

In this week’s episode of Upside, Ali and Zamir kick off 2026 by getting specific.

No crystal balls. No buzzwords. Just a practical breakdown of the shifts we think will materially affect sellers over the next 12–24 months.

Here’s what we cover:

• Why Amazon’s AI advantage isn’t software… it’s infrastructure.

• What happens when organic traffic keeps shrinking (and why that’s not all bad news)

• Why most sellers will end up paying for more traffic, but potentially cheaper cost per click.

• How AI-driven targeting could finally connect TikTok, Amazon, and off-platform ads properly

• Why margin pressure isn’t cyclical anymore, it’s the new baseline

• And the prediction that genuinely freaks us out: dynamic pricing, personalised to the customer

The headline?
2026 isn’t about hacks. It’s about adapting your entire business model to a world with less free traffic, smarter ads, and tighter margins.

If you rely on organic.
If your margins are already thin.
If your strategy hasn’t changed in a few years.

This is an episode worth your time.

🎧 Watch or listen to this week’s Upside now 👇

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