This Week in Commerce: Tariffs, TikTok & Amazon’s Next Move

This week’s news episode cuts through the noise and focuses on what actually matters for brands, sellers, and operators right now.

Ali and Zamir break down four stories that are already shaping decisions behind the scenes and will likely impact margins, growth strategy, and channel mix over the coming months.

Here’s what we cover:

• Trump’s proposed 10% tariffs
What this really means for UK and EU sellers, who is actually exposed, and the short-term actions brands can take to protect themselves.

• TikTok’s $130B commerce moment
Why TikTok is doubling down on anti-fraud, why big brands are paying attention, and what inventory depth and speed now mean for visibility and reach.

• Amazon’s Project Starfish
The under-the-radar move that allows Amazon to earn commission on DTC sales, even when brands don’t sell on Amazon and why this has serious implications for DTC strategy.

• A rare high-street win
How Next is quietly proving that retail isn’t dead by sticking to fundamentals, evolving intelligently, and executing true omnichannel retail.

This episode isn’t about hype. It’s about practical implications:
where pressure is coming from, where opportunity still exists, and how platforms are quietly changing the rules.

If you sell online, manage inventory, or build brands across channels, this one is worth your time.

🎧 Watch or listen to this week’s Upside now 👇

🎧 Apple Podcasts:

🎧 Spotify:

P.S. If you haven’t already, hit subscribe. It makes our day and keeps our little community swinging along with us.