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- Turning Creativity Into Conversions
We need to talk about your “creative.”
Because right now, it’s… well… cute.
The problem? Cute doesn’t convert.
In our latest Upside episode, Turning Creativity Into Conversions, we sit down with Will Plant (Creative Manager @ This Way Up) to uncover why design is the most underrated growth lever on Amazon. Spoiler: it’s not about being “on-brand,” it’s about being in-cart. 🛒
Here’s what you’ll hear:
How your main image can do more heavy lifting than your ad budget
Why fonts, size, and readability matter more than “brand vibes”
The real order your images should be in (and no, it’s not random)
Where AI can speed you up vs. where humans still win (taste, emotion, judgment)
A+ content that makes you look legit — and sells while you sleep
Basically: if you want to stop designing for your marketing team’s ego and start designing for conversions, this episode is your wake-up call.