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$2.5B fine? Just another week in e-commerce

$2.5B fine? Just another week in e-commerce

Amazon’s fine, TikTok’s crackdown, and your storage fees (literally) going up

This Way Up
October 29, 2025

Hey team,

We’re trying something new this week.

Welcome to the first Upside News Edition - a quickfire roundup of the biggest e-commerce stories you actually need to know (and maybe drop into small talk at your next dinner).

We cover:
💸 Amazon’s $2.5B fine for mis-selling Prime memberships - what it really means for sellers.
📦 Rising storage & shipping fees - Royal Mail, Amazon FBA, and Q4 surcharges hitting margins hard.
🧾 VAT & import changes across the UK, EU, and Canada - the least sexy topic made bearable.
📺 Amazon’s new devices - from Alexa upgrades to AI-driven shopping tools.
📱 TikTok Shop’s AI crackdown - sellers penalised for reusing generic or AI-generated content.

It’s fast, funny, and actually useful - all in one episode.

Watch the full episode below 👇

Stay ahead (and maybe a little smug) at your next e-com chat.

Team Upside 🧢