Before Prime Day... listen to this

If you're selling on Amazon (or thinking about it), this week’s episode is one you’ll want to bookmark.

We sat down with Shivali from Helium 10 to unpack what sellers actually need to focus on in 2026. From product research and keyword strategy to the tools that genuinely move the needle.

And yes… there’s a lot of alpha in this one.

Here’s what we get into:

The 3 Helium 10 tools every beginner should use first
(No fluff. If you only had a small budget and 30 days, this is where to start.)

The hidden data most sellers completely ignore
Why gut instinct is expensive and the exact reports smart brands use to make better decisions.

How to launch products in a crowded Amazon market
What actually works now (and what worked in 2012 that definitely doesn’t anymore).

Prime Day tactics that can genuinely move revenue
What to optimize before the event, how to think about ads, and where sellers usually leave money on the table.

The biggest mistake Amazon sellers make
(Hint: it usually happens after things start working.)

Plus, Shivali shares her story from failed first product → Senior Brand Evangelist at Helium 10, including the hard lessons most sellers learn the expensive way.

One of the biggest takeaways?

Amazon hasn’t become impossible, it’s just become more strategic.

The sellers winning today aren’t guessing. They’re using data better than everyone else.

Take notes on this one.

Watch the full episode here 👇

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🎧 Spotify:

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