GOOGLE TRAFFIC CRASH?

Imagine training for years to run a marathon…

then halfway through, the organisers move the finish line.

That’s basically what just happened to SEO.

Google has switched on AI search in the UK. Organic clicks? Already down 50%. And 99 out of 100 AI results never get clicked.

The old “SEO + ads” playbook brands have lived off for 20 years is broken.

In this week’s Upside, we dig into what that means, who actually benefits (hint: marketplaces and Meta), and how to play offence in the age of the AI gods.

Catch it here 👇

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