How Much Fuel Do You Need for a Journey?

A short story about margin

If we were to ask you how much fuel you’d need for a journey, what would you say?

You’d probably say it depends.

It depends on how long the journey is, or what type of fuel, or what type of car (I’m sure the motoring enthusiasts among us could think of some more…)

Its rarely ever the same circumstances.

So if you’re asking what margin you should be targeting on Amazon, the answer is the same,

It depends,

  • depends on the type of margin,

  • depends on the category,

  • depends on the strategy,

  • and so much more…

Having a target profit margin is great - often critical - but searching for a blind benchmark figure without fully understanding your circumstances is where you could be setting yourself up for failure.

Our aim with todays episode of Upside is to help you set your expectations in the right place.

Here’s where you can find it 👇

🎧 Apple Podcasts:

🎧 Spotify:

(PS: If you’re getting value from Upside, please could you hit the subscribe button? We’re a humble Podcast closing in on 100 subscribers, and it would really make our day :)