Missed Prime Day? Here's Why It Might Not Matter

So you’ve missed the boat on Prime Day?

Amazon’s back with its second Prime Day of the year - and honestly, it’s starting to feel less like Christmas and more like pantomime.

This week on Upside, Ali & Zamir unpack why October Prime Day even exists, what it really does for sellers, and why shoppers might not be as excited as Amazon hopes.

Here’s what we dig into:

• 🧨 Prime Day fatigue - why the hype doesn’t hit like it used to

• 🦠 A pandemic invention - how 2020 turned one sale into two

• 🎁 Early gifting trends - especially in men’s categories 👀

• 📊 Missed Prime Day? No stress - how to still cash in with smart Q4 moves

• 💸 The illusion of savings - why “deals” aren’t always what they seem

If you’ve ever wondered whether Prime Day actually grows sales or just moves them around, this one’s for you.

Watch it here 👇

🎧 Apple Podcasts:

🎧 Spotify: