- This Way Up's - The Upside
- Posts
- Stop Chasing Revenue
Stop Chasing Revenue
The strategy shift that saved an Amazon brand
Everyone wants to grow.
Until Amazon changes the rules.
Or tariffs wipe out your margin.
Or half a million dollars disappears from your cash flow overnight.
That's exactly what happened to this week's guest.
Most founders would've hit the panic button.
Instead, he did the opposite.
He slowed down.
Protected cash.
Held his rankings.
And came out stronger.
Translation:
Sometimes the smartest growth strategy... isn't growth.
It's survival.
Sameed Naviwala is back by popular demand.
After one of our most talked-about episodes, we had to bring him back.
This time, he shares how he's navigating today's Amazon landscape, where protecting cash, knowing when to pivot, and thinking long-term matter more than chasing headline growth.
We get into:
Why chasing growth can quietly kill your business
The mindset shift from "grow at all costs" to protecting cash
When to pivot and why waiting is usually too late
Product vs. profit: why you need both to survive
Whether external funding helps... or just hides the real problems
One thing really stood out:
Your strategy shouldn't be fixed. Your principles should be.
Markets change.
Amazon changes.
Governments change.
The brands that survive are the ones that know when to adapt, without compromising what made them successful in the first place.
We've seen this before.
The founders who obsess over revenue often run out of cash.
The founders who obsess over cash often stop growing.
The best operators know when to switch gears.
If you're navigating rising costs, tighter margins, or wondering where to focus next...
This episode will probably save you from making an expensive mistake.
Ali & Zamir
Watch the full episode here 馃憞
馃帶 Apple Podcasts:
馃帶 Spotify:
If you haven鈥檛 already, hit subscribe. It makes our day and keeps our little community swinging along with us.