Surprise tax bills are coming for UK & EU sellers

Hey friend,

Big news you probably haven’t seen on LinkedIn yet: the US just scrapped the $800 de minimis rule.

👉 Translation: shipping parcels under $800 into the States is no longer duty-free.

That means if you’re a UK or EU brand selling into the US, you could soon be staring at $80-$200 fees per parcel (plus duties). For one brand we work with, that would’ve meant a £10k+ bill by October… without them even realising.

This week on Upside, we break down:

• Why this change could blindside thousands of sellers (think Brexit 2.0 vibes).

• The only real options to keep selling into the US without killing your margins.

• How to flip this curveball into an opportunity for faster delivery + better customer experience.

If even 10% of your revenue comes from the US, you can’t afford to ignore this.

🎧 Watch Episode #49 here → https://youtu.be/Czk6QrKg2lk?si=5g5XT8DCMn9nK5l1

Don’t wait for a nasty invoice to land before you take action.

Catch you on the upside,
Ali & Zamir

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