The Amazon mistake almost everyone is making.

Everyone wants the secret to growing on Amazon.

The truth?

Most brands don't need another growth hack.

They just need to stop making expensive mistakes.

Here's what this actually means:

We see the same issues over and over again.

Running out of stock.

Launching products with weak reviews.

Treating forecasts like guarantees.

Packaging products for retail, not for e-commerce.

None of these are exciting.

But every one of them can quietly cost you sales, rankings, and profit.

This week, Zamir's off, so Leon steps in to keep Ali honest. Together, they unpack the biggest mistakes they're seeing Amazon brands make right now, and how to avoid them.

Together, they break down the biggest mistakes they're seeing Amazon brands make right now and what to do instead.

No theory.

Just lessons from working with brands every day.

One takeaway really stood out:

Forecasts are models, not promises.

The best operators don't build a plan and hope for the best.

They review it.

Challenge it.

Adapt it.

Because Amazon changes fast.

And the brands that win are usually the ones making fewer mistakes and not necessarily the ones spending more money.

If you're planning your next inventory order, launching a new product, or trying to scale without creating new problems...

You'll want to watch this one.

Ali & Leon

Watch the full episode here 👇

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