The truth about launching in the US

Expanding into the US sounds exciting on paper.

Bigger market. More demand. More zeros.

But behind that opportunity… there’s a side most people don’t talk about.

In this week’s episode, we pull back the curtain on what it actually takes to launch in the US based on real experience, not theory.

Here’s a taste of what we cover:

• Why most brands underestimate the true cost of entry (and what it really looks like)

• The 3-part “war chest” you need before you even consider launching

• How to validate demand without overcomplicating it

• The hidden complexity of logistics, compliance, and cash flow

• What happens in the first 6 months (and why profits might not come immediately)

We also get into the numbers, from container costs to ad budgets, so you can understand what you're really signing up for.

No fluff. No guru tactics. Just a real breakdown from people actively doing it.

If you’ve ever thought about expanding beyond your home market, this one will help you decide whether it’s the right move and how to do it properly if it is.

🎧 Watch or listen to this week’s Upside now 👇

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