We recorded this episode hoping we wouldn’t need it

Another global disruption. Another supply chain test.

With tensions rising in the Gulf, businesses manufacturing in Asia and shipping to Europe could soon face longer shipping times and rising costs.

But instead of focusing on the politics, we asked a more important business question:
How do you protect your company when global events disrupt your supply chain?

We talk about:

• Why reacting too quickly can be just as dangerous as doing nothing

• Why events like this expose hidden supply chain fragility

• The two impacts most businesses will feel first (cost and time)

• Build resilience with multiple suppliers, products, and markets

• Why diversifying products and markets can reduce risk long-term

The reality is that most companies can’t fix these problems overnight.

You can’t control global events. But you can control how resilient your business is.

If you run a product business, manage supply chains, or sell internationally, this conversation is worth a listen.

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