Why do some adverts stay with you forever?

Every brand wants to join the conversation.

But not every brand should.

Here's what this actually means:

Reactive marketing can be brilliant.

It can also be painfully forced.

And the difference isn't your budget, it's your timing, your creativity, and knowing when not to jump in.

This week, we're back with Episode 2 of The Good, The Bad, and The Ugly.

Leon, Will and Cormac put some of the biggest World Cup campaigns under the microscope, breaking down the brands that got reactive marketing right... and the ones that completely missed the mark.

No fluff.

No marketing jargon.

Just an honest look at what worked, what didn't, and why.

In this episode, they cover:

• The reactive campaigns that stole the spotlight

• The brands that tried too hard to join the conversation

• Why speed alone isn't enough

• What separates clever marketing from cringe marketing

• The lessons every e-commerce brand can take into their next campaign

One takeaway really stood out:

Just because everyone's talking about it doesn't mean your brand should.

We've seen this before.

The best reactive marketing feels effortless.

The worst feels like a brand desperately chasing relevance.

Knowing the difference can be worth far more than having the biggest marketing budget.

If you've ever wondered whether your brand should jump on the latest trend or sit this one out...

This episode is packed with lessons you'll actually use.

Leon, Will & Cormac

Watch the full episode here 👇

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