Why nobody cares about your “great product”

You can have the best product in your category…

But if you explain it like a corporate PowerPoint, people switch off.

Customers.
Investors.
Even your own team.

Here’s the problem:

Most founders talk in features, facts, and “groundbreaking solutions.”

Nobody cares.

Not because your product isn’t good.

Because you skipped the part that actually matters.

The tension.

This week on Upside, we sat down with Rob D. Willis | IG. Storytelling coach, former Berlin tour guide, and the guy who's helped the likes of Hello Fresh and Salesforce to stop sounding painfully corporate.

And he dropped a few truths that hit harder than expected:

• Why most founders completely miss the mark with storytelling

• The simple mistake that makes your content invisible

• Why “just be authentic” is terrible advice (sometimes)

• What actually makes people care about your business

• And why your first 100 pieces of content will probably be bad (that’s normal)

One line that stuck with us:

“The worst thing that can happen is nobody sees it.”

Translation:

Stop waiting for perfect.

Ship the thing.

Test it.

Get feedback.

Repeat.

Because this is where brands get caught out.

They overthink messaging. Polish endlessly. Wait for perfection.

Meanwhile, someone less qualified is out there winning attention.

If you’re building a brand, creating content, pitching investors, or just trying to explain why anyone should care…

This episode is worth your time.

One Love,

Ali & Zamir

Watch the full episode here 👇

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