You optimize ads. But do you optimize yourself?

This week on Upside, we flipped the question:

What happens when you optimize the operator instead?

Our guest, Umar Farooq Rana, went from building tech and e-commerce infrastructure to tackling something bigger, human performance. We talk sleep, stress, bio-tracking, and why most entrepreneurs are unknowingly running their businesses in a low-energy state.

A few takeaways that surprised us:
• Sleep timing matters more than sleep length
• Morning stress can improve recovery later
• Movement isn’t optional (and walking doesn’t count)
• Health data will soon guide decisions like analytics dashboards

If you’re building a business while running on caffeine and deadlines… this episode might hit close to home.

🎧 Watch or listen to this week’s Upside now 👇

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